About me
Angie Yau is a Marketing and Events Specialist who focuses on creating engaging communication strategies and solutions to promote a product. After studying MBA and working in marketing agencies for international and local brands, Angie knows what truly drives awareness, engagement and conversion within customer journey. It is important to understand and connect with the people you’re trying to communicate and share your vision through various touch points.
At her own time, she worked as a marketing consultant for an NFT project. As the marketing lead, she has grown the social media platform with over 3,000 followers and 4,000 community members within 2 weeks leading to a successful launch where the collection sold out within minutes. Her duties include owning the marketing strategy, managing social medias & creatives, negotiating partnerships with other NFT projects & physical businesses and hosting community events.
Featured Projects
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Digital Transformation For Hong Kong Listed Retail
As a marketing consultant, we formulate comprehensive O2O strategies on top of proposing technical transformation throughout the A2A customer journey. In the proposal, we have identified client's brand pain points in their communication strategy - which has no synergy between online and offline communications while there is lack of retention marketing in current situation. Therefore, we have proposed new structure on CRM program also communication strategy with marketing automation.
CRM Campaign - Festive Ideas
Tasked with formulating CRM engagement communications, we have performed data analysis to identify client’s e-mail marketing communication seasons and sales trend to come up with a year-long theme. After cross checking the data, we proposed to leverage festive seasons gifting for client to promote their products. Selected festivals are the low communications period while there’s heavy promotion in the retail market. In details for each festival, we researched with social listening to create content themes and propose relevant premium options.
Marketing Consultation for Central Market
Worked as a marketing consultant to participate in Chinachem Group (CCG) pitching to URA. We have provided all around marketing strategies with brand proposition for this new established heritage art & cultural hub. With CCG successfully pitched the project, we are the appointed marketing agency in providing services for branding and campaign strategies across different channels. In the project, I have contributed towards leading social media campaigns to achieve the brand positioning and community growth, proposing and managing events calendar to strengthen the vision - Playground for All.
lanyau1012@hotmail.com | +852 95869660
