Chinachem Group Central Market Social Campaign - Playful Illusion Wall

In the featured project, I have briefly introduce this new "playground for all" - Central Market by Chinachem Group.

In the teaser phase, we have been blasting social post and manage visuals for Central Market to start building it's brand position.

My responsibility was to lead the social campaign to showcase the newly installed illustration wall leveraging the hoardings along 24-hour passageway. In this campaign, I have manage from planning to execution, including proposing models, liaising with photographers, managing copywriters and creative and following shoot onsite.