PayMe Campaign Highlights 2022

PayMe was appointed as one of the new Consumption Voucher Scheme digital wallet provider in 2022. Therefore, I have prepared over 50 partnership marketing campaigns to launch within June and October.

PayMe's marketing channels included: PayMe in-app banners, Social Media (Wall post), PayMe eDM, WPB eDM, POSM design and production for merchants.

Below are some of the campaigns highlights in 2022:

PayMe Consumption Voucher Scheme (CVS) with Keung To

Campaign period: June - September

Highlight: To grasp the CVS opportunity to onboard more users in using PayMe, we are prepared a series of branding campaigns along with Keung To as our spokesman. On top of ATL campaign including OOH & TVC, we have also prepared a campaign mobile truck and staff roadshows to convert users on the ground. Before CVS distribution started, I was mainly responsible for the mobile truck events and staff roadshows.

Wellcome & Speciality supermarkets

Campaign period: September - October

Highlight: With the Consumption Voucher Scheme started, Wellcome & Speciality supermarkets onboarded PayMe, to annnounce the partnership, we have created a PR driven campaign with not only payment reward but also created a buzz by creating a time-limited event. I was responsible for the execution and logistic for the campaign execution overseeing media placement, social media, posters printings.

PayMe Local Business Campaign

Campaign period: May

Highlight: As we were preparing for CVS, PayMe launched a B2B campaign targeting onboarding merchants. My role was to manage the vendors and work with branches to set up a PayMe booth with significant campaign elements in selected business centres.

More partnership campaigns

• Foodpanda - January/ September/ October

• Don Don Donki - January

• Genki Sushi - February

• IKEA - April

• Openrice - April

• 7-Eleven - May

• Uniqlo - May

• Legoland Discovery Centre - June

• HKTVmall - July

• Arome - August

• Mannings - August

• Maxim's Cakes - August

• Maxim's MX - August

• Megabox - August/ October

• McDonald's - August

• SHKP Malls - August

• Starbucks - August

• Fairwood - September

• KKday - September

• Nike - October

• Pricerite - October

• Yakiniku Like - October