Lithium Finance: Launch

I joined Lithium Finance as Marketing Lead 2 months before the product is launched. After I joined, the first thing is to set up a Go-To-Market plan. We have selected a few channels to focus on in promoting the launch of the product including a launch event, social media announcement, PR and eDM to testnet uers.

Launch Event

The event was held in Taiwan during Taipei Blockchain Week as a side event collaborating with several crypto media.

Press Release Highlights

• Yahoo Finance

• 經濟日報

• Hong Kong Business Times

• PA News

• Vietnam Plus

• Mainichi JP

Product Videos

To make sure users understand how the product works especially on the tokenomics, I worked with agency to create a few animated explanation videos.

• https://www.youtube.com/@lithiumfinance