PayMe Partnership Campaign Highlights 2021

lanyau1012
Jun 19, 2023
1 min read

My responsibility in PayMe marketing team is to lead the execution of partnership marketing materials by aligning with internal and external stakeholders, to ensure the campaign is launch in a timely manner. I am also required to facilitate senior management in negotiating funding allocation with merchants as well as the marketing channels partner is supporting. PayMe's marketing channels included: PayMe in-app banners, Social Media (Wall post), PayMe eDM, WPB eDM, POSM design and production for merchants.

Below are some of the campaigns highlights in 2021:

McDonald's

Campaign period: August

Highlight: The campaign is associated with McDonald's campaign featuring HK pop star Keung To, Eden and Anson Lo. McDonald's is one of PayMe's strategic partner, to annnounce the partnership, we have also worked with Communication teams to work on a press release. I was responsible for the execution and logistic for the PR shooting.

Klook

Campaign period: August & December

Foodpanda

Campaign period: November

Highlight: We have engaged Foodpanda for a strategic partnership to work on a 2 waves campaign. On top of the campaign execution, I was also responsible for coordinating with Communication teams on press release shooting arrangement and onsite logistics.