Samsung Galaxy Note20 Series Campaign

Apart from performing ATL, BTL and e-mail marketing discussed in Galaxy S20 Series Campaign, we have focused on CRM retention marketing. To enhance the exclusiveness and replace normal CRM events, we have created a webinar with Bigmarker. From creating the platform to managing live-streaming, I was responsible for the whole journey from the page & visual design pre-event to the quality presentation and script during live-streaming. At the end of the webinar, we have around 40% inquirer with an interest in purchasing the product.

As it is focused on CRM, we have also included exclusive message to targeted audience about the webinar tailored for them.

CRM:

- eDM & Push Notification (Teaser, Unpack, Pre-order, Launch, Sustaining, Onboarding)

Event:

- Exclusive online event with Katherine Chan

Event Highlight:

BTL:

- Feature card

- Promotional Sticker

- Tent card

ATL:

- Canton Road OOH

- Entertainment Building DOOH